Word: terroirs
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Dates: during 2010-2019
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...origin coffees than anyone (20 at the New York plant) and is at the forefront of nearly every new-coffee frontier: espresso-delivery technology, international partnerships and generally changing the idea of coffee from a staple commodity, like corn or sugar, to something closer to wine, with seasons and terroir and varietals as different as Burgundy chardonnay and Austrian riesling. But most of all, Stumptown has Duane Sorenson, its charismatic founder and the most visible (and polarizing) figure in contemporary coffee...
...Despite the twists and turns in the dispute, one thing is for certain: a minirevolution is taking place in the French wine industry. Some wine makers argue that the French have for too long clung to a romanticized notion of terroir and a convoluted labeling system, the appellation d'origine controlée (AOC), which makes it difficult for consumers to figure out that a Domaine des Comtes Lafon Volnay Santenots-du-Milieu Premiere Cru is a Burgundy wine - let alone a pinot noir. "This is myopic marketing," says Jean-Claude Mas, a wine maker in the southern region...
...Some French wine makers are already enjoying success under the new system. The wine maker Chamarré, whose motto is "Made in France, Enjoyed Everywhere," only produced its first batch five years ago but today exports to some 30 countries. It has done well by abandoning the notion of terroir - it sources its grapes from thousands of growers across France to produce single varietal and assemblage wines with straightforward, stylish labels. Cleverly named Côtes du Rhone wines like Le Freak Shiraz-Viognier and Rhôning Stones are also showing up on supermarket shelves around the world...