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Usage:

...direct marketing. "More so than ever, we have clients coming to us saying, 'I want to do an infomercial. Find me the right one,' " claims Rick Bradley, a talent representative at the William Morris Agency who pairs celebrities with the right program-length ads. (Among his clients: John Tesh and Connie Sellecca, who appear in an infomercial for a series of videotapes that promise to improve your romantic $ relationships.) Says Steve Howard, president of Williams Television Time, an infomercial-produc tion company: "In the old days you had to beat down the door as the ugly stepchild of advertising...

Author: /time Magazine | Title: Make Way for the Sellevangelists | 1/31/1994 | See Source »

...than any syndicated talk show in history. Montel Williams, a former naval-intelligence officer and motivational speaker, emcees an issue-oriented program currently being test- marketed in 15 cities. Veteran game-show host Chuck Woolery chats with Hollywood celebrities on another new syndicated show, while Entertainment Tonight's John Tesh does the same on NBC's One on One. Ron Reagan, son of the former President, gets weightier in late-night, conducting sober-minded discussions of topics like gay rights and the future of the Democratic Party...

Author: /time Magazine | Title: Running Off at the Mouth | 10/14/1991 | See Source »

...metaphor performed: the man and woman are meant to be everyman and everywoman, and life is the hellhole they are in. But the metaphor is grand, the allegory clothes the powerful narrative as patterns clothe a python. In his second film, a 37-year-old Japanese painter named Hiroshi Tesh-igahara has transformed a tricky-turgid novel into a luminous and violent existential thriller, an Oriental Pilgrim's Progress...

Author: /time Magazine | Title: Cinema: A New Kind of Life | 10/30/1964 | See Source »

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