Word: test-market
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...company is more aware of which way the smoke is blowing than RJR. Last month it gave in to protest and dropped its plans for a cigarette for blacks called Uptown. Now RJR is mired in criticism over its intention to test-market a new cigarette called Dakota. The controversy began when an antismoking group, the Advocacy Institute, released copies of a marketing plan for Dakota that had been leaked to the institute. The documents, which call the cigarette Project VF, for virile female, describe the typical customer as an entry-level factory worker, 18 to 20 years...
Puffers around the U.S. were intrigued last year when the R.J. Reynolds tobacco company disclosed that it had developed a virtually smokeless cigarette. Now cigarette users can decide whether the product is like the real thing. Last week Reynolds said that beginning Oct. 1 it will test-market its new brand, Premier, in St. Louis, Phoenix and Tucson. The user lights Premier like a regular cigarette, but a carbon element at its tip warms the enclosed tobacco and flavorings rather than burns them...
Does America need a new credit card? Sears thinks so. The nation's largest retailer will soon test-market its Discover credit card, which will compete against American Express and Visa. Sears will try out its orange-and-black piece of plastic this fall in Atlanta. The card will be accepted by Denny's restaurants, Hospital Corp. of America, American Airlines and Budget Rent a Car, as well as Sears stores. Holiday Inns is reportedly expected to sign...
...California's Security Pacific, have banded together to develop the financial services for Viewtron. Next spring some 20 institutions, including Milwaukee's First Wisconsin National Bank and Seattle's Peoples Bank, will team up with Automatic Data Processing and the Times Mirror communications firm to test-market Home Banking Interchange, a similar service, in 2,000 households across the U.S. and Canada...
Videotapes do not come in six-packs-not yet, anyway-but a New York City-based company called MovieMat is going to fix it so they can be vended right out of a machine. MovieMat is about to test-market a unit the size of a standard soft-drink dispenser that will hold as many as 20 taped feature films. The customer puts his charge card in the slot and watches previews of the available films. He makes a choice; the machine runs a credit check, relays rental information to a central computer and sends his rental tape down...