Word: test-market
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...eight cable-TV systems before the A.A.A.A. came to consider CATV an advertising medium and was influential in persuading the association to drop the rule against media ownership altogether. The stations serve 13,000 customers in New York, Colorado and California, and the agency often uses the systems to test-market its commercials...
Some executives assert that the public is not interested in paying for products that reduce pollution. General Motors, for example, has just spent $50,000 to promote and test-market in Phoenix a $20 exhaust-emission control kit for pre-1968 models. Out of 334,000 owners of such cars in the area, only 528 bought the kit. (Chrysler, on the other hand, reports brisk sales of a similar kit for its cars...
Because they regard the city as an ideal mirror of U.S. tastes, dozens of companies use Denver to test-market new products. If the same holds true of racial attitudes, then a key election in Denver last week suggests that Americans oppose school integration (at least via bussing...
...brand-new brand. Called True, the new cigarette is, according to studiously vague company claims, especially designed with a new aerated filter "to deliver reduced tar and nicotine." So anxious was Lorillard to get True onto the cigarette stands that it did not even bother to test-market the blue and white pack. Whether True will set off another competitive battle in the industry remains to be seen. Liggett & Myers is test-marketing a new Chesterfield menthol. American Tobacco is trying out "Mayo's Spearmint Blend,"* and Philip Morris is about to market a menthol Marlboro in a green...
...APPLIANCES : Kaiser will test-market an aluminum water heater in the Kansas City area this November, claims that it will produce 50% more hot water than others, but cost no more...