Word: test-marketing
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...risks. Reva faces a growing list of potential competitors that plan to launch all-electric and plug-in hybrid vehicles over the next several years. GM's Chevy Volt is expected to debut in the U.S. in 2010; BMW says it will test-market an electric car in Britain and other countries later this year; while Renault-Nissan plans to make an electric car by 2012. A Frost & Sullivan study reckons that by 2020, at least 15% of all new cars sold will be electric. (See the 50 worst cars of all time...
...direction--and it's worth six runs. The team with the most runs wins. O.K., it's more complicated than that, but not by much. Purists sniff that it is dumbed-down cricket, but it is easily digested by neophytes. Last January, Stanford spent $3.5 million to test-market the sport in Fort Collins, Colo., using billboards and bus-stop ads to persuade the town's 130,000 residents to watch a telecast of a Twenty20 tournament in the Caribbean. On the basis of that experiment, Stanford believes an American viewer can "understand Twenty20 in as little as 20 minutes...
...division of Johnson & Johnson plans to test-market Benecol in January and hopes it will prove as popular here as it has in Finland. The smooth yellow spread has been sold there since 1995, and stores have had trouble keeping it in stock, even at prices six times that of ordinary margarine...
...hundreds of receiving stations located throughout the local cable network. The user could thus bypass the local phone company, which makes the PCN system a threat to the Baby Bells' local monopoly. Last week Cox scored an industry first by becoming the first cable system to test-market a PCN service...
Lotteries are already a "painless" way for states to raise revenue, but Minnesota may have found the easiest method yet. Next year the state's lottery, with the help of Control Data Corp., will test-market a system linking as many as 10,000 Nintendo video-game sets to the lottery's computers via phone lines. For a $200 advance deposit, money-mad Minnesotans will be given the necessary equipment to play all the state's gambling games at home. Despite barriers to prevent betting by minors, critics question the ethics of turning a children's toy into...