Word: test
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Dates: during 1950-1959
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...baby, but medical researchers were long unable to prove anything except the damaging effects of German measles in the first three months of gestation (TIME, Dec. 31, 1956). Then came the 1957 midsummer warning that an epidemic of Asian influenza was imminent, and physicians braced themselves for a test. Last week, in the London medical journal Lancet, two Irish investigators reported that Asian flu is a potent cause of fetal abnormalities, many of them fatal...
...Judah Holstein, 32, of Los Angeles, last week faced the harrowing test that comes to almost every young working wife: her first big dinner party. A top Hollywood secretary (to Producer Stanley Kramer), Selma Holstein had to grapple with phones, mountains of paper, and hubbubing actors and directors all day, rush off at 6 p.m. to prepare a dinner for 14. To complicate matters, she had to go through her paces at her sister's house because her own apartment has no dining room, only a small kitchenette...
...week. General Foods' Mortimer chafes at the fact that there are just so many vegetables, so he has put his company to work creating "new" vegetables. General Foods separately purees two vegetables (e.g., carrots and peas), joins them together in frozen sticks called Rolletes, which are now being test-marketed. It is working on the first frozen mixed-green salad, is test-marketing a new line of baby foods, which are partially dehydrated, then frozen; the baby foods come to the mother in flake form in envelopes, need only be stirred into hot water. Says Mortimer: "The nutrition...
Keen Smell. To find the products that General Foods should sell, the company runs the biggest private food-research laboratory in the U.S. on a 55-acre site at Tarrytown, N.Y., also keeps 155 women busy in a mammoth test kitchen in suburban White Plains. The kitchens are run by Vice President Ellen-Ann Dunham, a bright and forceful woman of 47, who likes to cook from scratch. Both lab and kitchen are filled with people who have been selected for their keen sense of taste and smell, and-more important-their ability to describe differences...
Since Mortimer took over the company, General Foods has plunged more deeply into research. It used to spend .5% of its sales dollar on research, this year will spend 1.3%. Its laboratories are equipped with 19 storage rooms that simulate desert, winter, tropic and arctic climates to test how long products will stand up in each. They have a texturometer that can gauge the chewiness of everything from beefsteak to whipped cream, automatic analyzers that can tell how much gelatin is in a batch of JellO, or what kind of protein is in a piece of meat. The laboratories produced...