Word: test
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Dates: during 1950-1959
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...brisk raid into fresh Nixon territory last week, New York's Governor Nelson Rockefeller whirled through seven states in seven days. Purpose of the expedition to Indiana, Missouri, Minnesota, Wisconsin, Oklahoma, Texas and Florida: to test the political climate in the heartland before deciding early next month whether to make the race against Vice President Richard Nixon for the Republican presidential nomination. General finding: predictable coolness from the professionals, enough spontaneous warmth from amateurs and scattered Nixon dissidents to convince an energetic, personable Nelson Rockefeller that he might have a chance in the primaries if the voters could know...
...Nuclear Tests: In his sharpest specific foreign-policy departure from the Administration so far, Rockefeller has urged that the U.S. resume nuclear-weapons tests (banned by the Administration in October 1958, with the ban probably to be extended beyond the Dec. 31 deadline). The U.S. should continue tests, says Rockefeller, until it works out a test-ban agreement with the Soviet Union that carries a dependable detection system...
Last week the Piaf endurance test that the papers had begun to call "The Defiance Tour" or "The Suicide Tour" was finally halted. The sad singer was taken to hospital for a rest cure-some 20 hours a day of drug-induced sleep. "Everything becomes a great white silence," explained France-Soir. L'Aurore printed a picture of the clinic, the name (Bellevue) showing clearly to attract the curious public, and an arrow pointing to Piaf's room...
...Test of Vigor. More and more research is needed. Although industry spent $10 billion on research this year, it will have to spend still more. "The company that stints on research these days," says General Telephone & Electronics President Don Mitchell, "will give some short-term gain to its profit-and-loss statement, but it won't have any profit statement to worry about by 1970." Mitchell knows from experience that research pays off at a prodigious rate. "That means that $100 spent on research will bring back anywhere from $2,500 to $5,000 over a 25-year period...
...Scientific American, about all the three got for their $40,000 were 5,000 solid subscribers, a Manhattan office and a lustrous 102-year-old name. Piel had a theory, and his partners-Dennis Flanagan, also a LIFE editor, and Management Consultant Donald H. Miller Jr.-were willing to test it. In the dawn light of the technological revolution, Piel clearly foresaw the rise of a new breed of technological man. It was his conviction that a magazine beamed at this burgeoning breed would grow right along with...