Word: testaã
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...magazine disappears from readers’ newsstands and mailboxes, though, the question of whether their horizons have been suitably broadened becomes moot. As such, Coles’ and Testa??s refusal to speculate about the magazine’s popular appeal, its potential for growth, or any other aspect of the publication process beyond their philosophical mission, may be a liability...
...this point, Testa??s response to a question about how DoubleTake might extend its reach beyond the intelligentsia is telling: “We do pieces that are more about regular people living their lives,” he says. The magazine will reach a broader audience, Testa argues, through an ongoing effort to “maintain the quality of the magazine, and to try to expand the readership…through the sorts of pieces that we run. We’ve won every major award that a magazine can win in a short period...
These awards, distributed by groups that represent the narrowest possible definition of intelligentsia, have very little to do with the process of reaching “regular people.” And Testa??s statement that DoubleTake’s location within the overall media landscape isn’t an editorial concern because “we do what we do out of a conviction” does not inspire much hope for its eventual triumph over financial insecurity...
| 1 |