Word: teste
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Dates: during 1960-1969
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...Brewster Jr.?who joined Mayor Richard Lee in offering a five-point disengagement plan two weeks ago?warned of another danger to America: "Let us admit that the retreat of our power in the face of a persistent enemy might invite other aggressors to doubt?and doubting, to test ?our will to help keep the peace, in Europe, in the Middle East, in Asia. Let us say simply and proudly that our ability to keep the peace also requires above all that America once again become a symbol of decency and hope, fully deserving the trust and respect...
...diplomacy rather than by subsidizing further guerrilla wars. On the other hand, Moscow (or some factions in Moscow) might well be encouraged by American withdrawal to probe for other U.S. weaknesses, as it did when it installed the missiles in Cuba. American will could be quickly put to the test in the Middle East, among other trouble spots...
...Clipper 69 miles overhead, Conrad and Bean will send Intrepid's ascent stage crashing into the moon rather than into a lunar orbit. This will eliminate a potential hazard to future lunar navigation as well as cause enough of a thud to give earthbound seismologists a good calibration test of the new lunar seismometer. Next, the astronauts will shoot a series of closeup photographs of the moon, using both ordinary and infra-red film to help NASA planners pick out landing sites for the remaining eight Apollo missions. Finally, Yankee Clipper's engine will be fired once again...
Most so-called new products are merely minor variations of existing items. "A truly new product can be a big gamble," says Konigsbacher. "It would probably fail unless the company bringing it out was willing to spend heavily to educate the public." Test-marketing of a single product can cost up to $1,000,000. To cut the bill, many firms are putting heavier emphasis on refining products before the store trial; they increasingly use small panels of consumers who judge products in each stage of development, from conception to completion...
...Pont, finding one name can tie up the talents of a team of marketers, lawyers, advertising men and psychologists. They comb the computer lists, eliminating those words that are difficult to pronounce, look bad in print or are too similar to existing trademarks. The leftovers are tested for general appeal and memorability. With so many names floating about, no marketing man can be sure of avoiding a conflict. General Foods recently started test-marketing a snack product called Pringle's Pop Chips only to discover that Procter & Gamble was simultaneously testing Pringle's Newfangled Potato Chips. Even greater...