Word: teste
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Dates: during 2000-2009
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...British clothing retailer Ben Sherman is rolling out a campaign in June within the new PC and Xbox game Test Drive Unlimited. Not only will players see Ben Sherman billboards scattered throughout the game, they'll be able to visit a virtual store where they can "buy" clothes. In its real shops, the retailer is setting up pods so customers can play the game in the store. Suzanne Egleton, marketing head for Ben Sherman, has worked in the games industry and thinks games are a great way to reach her target audience of men aged...
...board to let their kids attend the dance together. "His intention isn't to drink or bring drugs to the prom," says Nancy Raffo of her son, who is scheduled to be deployed to Iraq in September. The board wouldn't budge, though Chris offered to take a Breathalyzer test at the dance. The couple had a memorable prom night anyway. "It was nice to be alone, just the two of us," says Lott, adding, "I'm kind of glad I didn't go to the prom parties. A lot of people got busted by the police for drinking...
...black, 31% white, 21% Hispanic and 15% Asian. Refugees from more expensive ZIP codes across the bay have fled to Oakland in the past decade, seeking cheaper housing. But the city has long been slow to seize its opportunities, and Brown's time as mayor has been a test of whether even that can be changed. When he was elected in 1998, he successfully led an effort to restructure Oakland's government and give the mayor new powers to break through a stolid municipal bureaucracy. Since then, he fired his city manager and two city planners, replacing them with people...
...know what people are thinking." Radio programmers make it their business to know. "They're still through the floor," says Dale Carter, program director at KFKF in Kansas City, Mo. "There's a technology called the Dial where listeners react to songs, and every time we test the Dixie Chicks ..." Carter makes a noise like a boulder falling from a high cliff. "It's not the music, because we're playing them the hits they used to love. It's something visceral. I've never seen anything like...
...buses. State help is key since the Regional Transit Authority, which runs public transportation in New Orleans, has only about 100 operating buses that survived Katrina. A new system of processing evacuees at two locations in New Orleans--the convention center and Union Passenger Terminal--gets its first real test during this week's hurricane exercise...