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...task was simple. Tasters sampled a range of chocolates made by Cadbury, Hershey's, Kraft, Nestlé and Ferrero and were then asked to pick a winner in each of four categories. The candies were also put through a separate test to measure how much they might stick together when transported for long distances in my pocket, conditions accurately recreated by placing the chocolates under a desk lamp for a few hours. It was important to ensure that everyone received the same-sized portion of each chocolate, a rule I altered only after people left my office feeling sick...

Author: /time Magazine | Title: Who Should Buy Cadbury? The TIME Taste Test | 12/6/2009 | See Source »

...shaped like triangles or trapezoids - the Kit Kat from Nestlé just beat out Hershey's Kisses, an entrant at a slight disadvantage because voters had to imagine how they tasted after the local convenience store sold out of them. (That may have been for the best: TIME's test generated a deluge of opinions about where the best chocolate comes from. The bottom line on the Old World side of the Atlantic: big selling American chocolate is sour, powdery and generally inferior to European chocolate...

Author: /time Magazine | Title: Who Should Buy Cadbury? The TIME Taste Test | 12/6/2009 | See Source »

...main lesson from the test: it's unlikely I'll ever again get to feed chocolate to a succession of blindfolded women. On the other hand, chocolate is sometimes best enjoyed without sharing. After all, the confectioner with the highest score was none other than Cadbury. Let that be a lesson to whichever firm does nab one of Britain's great icons: don't mess with a favorite...

Author: /time Magazine | Title: Who Should Buy Cadbury? The TIME Taste Test | 12/6/2009 | See Source »

...Department of Education, sensitive to such criticisms as well as to the years-long frustration with No Child Left Behind's focus on testing, is hoping to use turnarounds to place the focus more on "growth models," in which the most important measurement is not a single year's test score but rather whether students are improving from year to year. (Currently, NCLB requires states to simply take a snapshot of students based on their year-end standardized test scores, as opposed to tracking advancement over time...

Author: /time Magazine | Title: Calling Out America's Worst Schools: A $3.5 Billion Plan | 12/4/2009 | See Source »

...accepted her proposal. In three months she picked up 1,500 gal. (5,700 L) of excrement, which she'll give back to participants this spring after she and Mother Nature have transformed it into a rich bag of fertilizer. "I've sent a sample in for a coliform test," Klehm says. "There is zero detectable fecal bacteria." (Read a brief history of toilets...

Author: /time Magazine | Title: Humanure: Goodbye, Toilets. Hello, Extreme Composting | 12/4/2009 | See Source »

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