Word: tested
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Dates: during 1990-1999
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...Companies are trying to reach a market that is middle of the road," says Vada Grantham, a test marketer...
...better deal than Ken Slaven. Every day, eight of the Class A motor homes--the big ones--roll off a Coachmen assembly line manned by 185 workers who grunt, lift and sweat. And then Slaven, 50, sticks the keys in the ignition and takes each one for a road test...
Vada Grantham's wife Teresa began their test-marketing business in their basement in 1987. Today they have 500 employees and 200 clients, and they have moved to the test-marketing equivalent of an Ivy League campus...
...same in every state. If you're there for a driver's license, there's a chance you'll die waiting. And for TLG employees looking for test targets, it's fish in a barrel. "We can test everything from infant formulas to hearing aids without leaving the premises," Teresa says...
...Park Fair, TLG lures mall rats to its laboratory, often rewarding them with cash or food. Once there, they might sit in the focus rooms and chew gum for hours to test new flavors, or they might examine a fleet of new banana-seat bicycles and comment on the colors and styles. All the while, clients can view the testing through two-way mirrors. For one test, 35 children came in to sample 34 different juices. Hey, it pays to go to the experts...