Word: tested
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...Lunesta commercial's narrator spoke at the same syllable-per-second clip for the entire ad; the Ambien ad's voiceover speed was about five syllables per second during the explanation of benefits, but accelerated to eight syllables per second when explaining the potential side effects. In a test of viewer comprehension, Day found, predictably, that people remembered far fewer side effects from the variable-speed Ambien ad than from the consistently paced Lunesta ad. Shortly after Day presented her research, Ambien switched to a new ad - with a consistent voiceover speed for the entire commercial. Day's research...
...most of China's long history, earthquakes and other calamities have been viewed as both portents of change and a test of the ruling government's "mandate of heaven." Many Chinese point out that Mao Zedong died only months after the Tangshan disaster. The Wenchuan quake is being discussed in similar terms in Chinese Internet forums, restaurants and tea shops, often generating an inchoate anxiety about possible cataclysms to come or punishment for past wrongs. Some commentators find significance in the fact that the quake hit just where the vast Sichuan plain meets the foothills of the Himalayas, the geographical...
...Communist Party leaders in Beijing can set things right if they pass this test: they must show the country and the world the government can cope with nature's worst. Beijing is aware of the backlash that can come from a slow or ineffective response. The Administration of U.S. President George W. Bush was stained by its sluggish reaction after Hurricane Katrina ravaged New Orleans in 2005. Beijing is also painfully conscious of the opprobrium heaped on Burma's military rulers for their callous refusal to allow the international community to help in the wake of Cyclone Nargis, which killed...
China's Communist Party leaders now face another stern test: to show its citizens and the world that the government can cope with a horrific disaster. Keenly aware of the opprobrium heaped on Burma's rulers for their callous and incompetent handling of the killer cyclone earlier this month, Beijing will want to demonstrate that it has "the capability and readiness to handle an emergency like this," says Huang Jing, a China scholar at the National University of Singapore. Swift and transparent handling of the tragedy would also mark another step in Beijing's evolution from an unfeeling regime that...
...During the Trinity Test of the original atomic bomb, Enrico Fermi playfully offered a wager on “whether or not the bomb would ignite the atmosphere, and if so, whether it would merely destroy New Mexico or destroy the world...