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...First, to test the hypothesis, I checked the Democrat segments to see what kind of political sites they visit and the top sites included: Barackobama.com, smikrkingchimp.com and crooksandliars.com. Check. The same exercise on the other side of the aisle surfaced sites such as townhall.com and JohnMcCain.com. Satisfied that the system works, I probed deeper to see if I could tell different political affiliations based on what users do online - where they shop, how they play and their brand preferences. Some of the answers were intuitive, some counter...

Author: /time Magazine | Title: Parsing Web Junkies by Political Party | 2/29/2008 | See Source »

...point. "We were thinking about conditions and discrimination," she said. As a member turned president of the Montgomery Improvement Association (she succeeded the Rev. Martin Luther King Jr.), she organized car pools during the boycott and enrolled her son in the all-white Montgomery school system in a legal test case. Carr...

Author: /time Magazine | Title: Milestones | 2/29/2008 | See Source »

...vehicle is the new and helter-skelter Twenty20. For those not enamored of cricket, the game comes in three forms: stupefying (the traditional Test match, which can last five days and still not produce a result); slightly less stupefying (one-day cricket, in which scoring rates are quicker and matches continue into the night); and passably exciting (Twenty20, in which batsmen are pretty much obliged to try to belt every ball out of the park). An odd thing about the IPL is that, until recently, Indians didn't much like Twenty20 and were leading the way in trying to jazz...

Author: /time Magazine | Title: The Indian Century | 2/28/2008 | See Source »

...weeks. But where those national duties clash with the chance to earn quick bucks in India, players are already getting restless. Australian captain Ricky Ponting wants a window created in the calendar for the IPL, lest aging players make a calculated decision to retire early from their Test careers. Teammate Andrew Symonds, snared at auction by Hyderabad for $1.35 million over three years, has made it clear he'd rather play in the upcoming IPL tournament than tour an unstable Pakistan as part of his national squad. "Right now you'd have to be nervous if you're a cricket...

Author: /time Magazine | Title: The Indian Century | 2/28/2008 | See Source »

...Scientologists measure the stress-levels of curious pedestrians. “If they are [stressed], Scientology has this auditing process that they claim is the only process that can help them,” Shapiro states. “I’m sure that everyone taking the test is stressed. I think that most of their tactics are in your face and exploitative.”Sternthal adds that the members running the booth have trouble dealing with negative responses or confrontation. “The people that run the thing, they’re like automatons. They don?...

Author: By Sarah B. Schechter, CONTRIBUTING WRITER | Title: Invasive Evangelism | 2/27/2008 | See Source »

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