Word: tester
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Dates: during 1950-1959
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Mortimer himself is a market tester every waking hour, often picks out a good product instinctively. He often tries out new products on his family. When he brought home a packa.ge of Minute Spanish rice, the family circle liked it so well that he had to go back for more. When he discovered that General Foods was market-testing the rice, "I thought to myself, now what the hell for? How scientific can you get?" Market testing stopped the next morning, and the product has gone on to become an excellent seller. "At General Foods," says Mortimer...
Bugles by Night. Myers, a 34-year-old, $4,800-a-year refrigeration-equipment tester, moved into his pastel-pink, three-bedroom, $12,150 ranch house in August because his family had outgrown a two-bedroom cottage in a predominantly Negro community a mile away. But his coming to Levittown flowered fears, jeers and widespread rumors that he was the spearhead of a Negro invasion. For days surly crowds grumbled outside his house, finally threw stones through its picture window. Bristol Township police were reinforced by tough state troopers at the direction of Pennsylvania's Democratic Governor George...
Even more than most of the U.S. press, Philadelphia's twice-weekly Tribune found front-page copy in the ordeal of William Edward Myers Jr., 34, a refrigerator-equipment tester, after he moved his wife and three children into a three-bedroom house in Levittown, Pa. The Myerses are Negroes, the first to move into Levittown* and the Tribune, a Negro paper only 21 miles away, gave all-out coverage to the tense week in which state troopers finally discouraged the jeering, stone-throwing mob that kept badgering the Myers home...
After a break with Schlink, Kallet in 1936 formed his rival Consumers Union, which eventually outdistanced Consumers Research to become the best-known tester of consumer products in the U.S. Paying himself a starting salary of $10 a week, Kallet and five technicians issued monthly Consumer Reports, advised readers how to save money on everything from tooth paste (use precipitated chalk) to fly spray (mix pyrethrum powder and kerosene). By this year 900,000 subscribers were paying $5 a year for the reports, and the Union had 75 part-time shoppers in 50 cities, a headquarters staff...
...Madison Terman, 79, longtime Stanford University psychologist, who developed the widely used Stanford-Binet IQ test in 1916, followed up his work with a 30-year study of 1,400 California schoolchildren with IQs past the threshold of genius (140-plus); of a cerebral hemorrhage; in Palo Alto, Calif. Tester Terman's findings: his bright children grew up healthier, slightly wealthier and better employed than the average child, but the group contained "no mathematician of truly first rank, no university president . . . gives no promise of contributing any Aristotles, Newtons, Tolstoys ... In achieving eminence, much depends on chance...