Word: testing
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Dates: during 1960-1969
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...reading index" is the product of the reading rate multiplied by the percent score on the comprehension test. Thus if a student reads 300 words per minute and scores 70 per cent on the test he takes during the first session, his index is 210. If on the final test he reads at 1500 words per minute, he need score only 42 per cent on the comprehension score to triple his former reading index to 630. What makes this stipulation even less valid is that before the final test during the eighth lesson, the students are usually instructed...
...often happens that a student will push himself along at 2000 words per minute on the final test, following instructions and confident that his low score on the following comprehension test will prove what he is sure of-that he has not learned to read dynamically. Then a strange thing will happen. He will score well on the comprehension test in spite of understanding little of what he read...
This leads to the basic deception of the Reading Dynamics course. The comprehension test in the first session is much more difficult than the one in the eighth session. The tests are usually on the first and second half of a biography of Albert Einstein. The first questions are almost all fill-ins, and are specefic questions which require detailed recall. The questions on the second test are multiple choice and much less specific...
...followed last fall by Benson & Hedges. The two caught on so well that other companies that had been considering the longer cigarettes rushed their brands into distribution. Along with Pall Mall, the American Tobacco Co. brought out Colony in the 100-mm. length; American is now test-marketing Tareyton, Lucky Strike and Fifty Fifty in that size. P. Lorillard Co. introduced 100-mm. Spring and York and is testing its best-selling Kent in the supersize. Liggett & Myers now has menthol L & Ms in the longer length. R. J. Reynolds has a 100-mm. Winston in menthol and nonmenthol; they...
Still, the traditionalists demand scientific, rather than deductive, proof. And, in fact, there is a dearth of such experimentation on the Reading Dynamics techniques. Evelyn and her partisans claim that nobody has been able to invent a machine with enough range to test the super-reader. The college reading teachers say that nobody has asked them to build one. Neither side appears anxious to obtain indisputable truth. There is too much to lose. At this point, each has a vested interest in maintaining the status...