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Word: testing (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...March 14) and sending the Lunar Module they call Spider off into a looping 4,300-by-l 47-mile orbit, the astronauts were left alone in space with fully 97% of their mission objectives completed. The primary reason for remaining in orbit for another five days was to test the reliability of the Apollo systems. So the astronauts settled back for one of the most relaxed periods of any manned space flight to date, taking rest periods of ten hours or more. "The big events of today," cracked a NASA official on Sunday, "are the sleep cycle...

Author: /time Magazine | Title: Science: Rousing End to a Relaxed Flight | 3/21/1969 | See Source »

...fearful of being taken into crazy-quilt mergers. Last week Nixon's chief trustbuster, Richard McLaren, said that his department may bring suit to break up some conglomerate mergers that have already taken place. McLaren thus goes beyond his Democratic predecessors, who showed no inclination to test their legal power to fight conglomerates. If McLaren sues, he will invoke Section 7 of the Clayton Antitrust Act, which prohibits corporate acquisitions that "substantially" lessen competition. Meanwhile, Congress is considering a bill to end the favorable tax treatment accorded to companies that issue debentures to pay for mergers...

Author: /time Magazine | Title: Business: A TOUGH FRIEND IN THE WHITE HOUSE | 3/21/1969 | See Source »

TIME'S Sider took one out on Ford's Dearborn test track, found that "It is no Lincoln, but neither is it a VW. There is no feeling of claustrophobia. It handles well, staying in tight on the curves, starting and stopping fast, turning about as sharply...

Author: /time Magazine | Title: Business: THE MAKING OF THE MAVERICK | 3/21/1969 | See Source »

...little used in the U.S. except by commercial dry cleaners. Soapmakers feared that American housewives would not have the patience to soak clothes for at least half an hour-and sometimes much longer-before washing them. Apparently the manufacturers were mistaken. The U.S. presoak battle began when P. &G. tested Biz in Syracuse in 1967 and found a surprisingly strong market. Biz and Colgate-Palmolive's Axion then competed in Omaha, the soap industry's other key test market. (Omaha, explains a Colgate official, "tells us what the rest of the world will be like.") Next, Colgate mailed...

Author: /time Magazine | Title: Marketing: The Great White Hope | 3/21/1969 | See Source »

...Axion has jumped into a commanding lead largely by moving into more major cities before Biz. The total market now is $60 million a year and growing so fast that other companies are rushing to grab a share. Lever Brothers, the U.S. arm of Unilever, is test-marketing its enzyme presoak, called Amaze. In addition, detergents containing enzyme additives have been introduced by the three biggest soap companies-Gain and Tide XK by Procter & Gamble, Punch by Colgate and Drive by Lever Brothers. Regular Tide, which has been the No. 1 detergent since its introduction in 1947, has been replaced...

Author: /time Magazine | Title: Marketing: The Great White Hope | 3/21/1969 | See Source »

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