Word: testing
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Dates: during 1960-1969
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Shakespeare asks for far more than skill: he asks for a human sacrifice -the actor's mind, heart, body, soul and blood. It is the quality of a life that is test ed in Hamlet as much as the pro fessional gifts of an actor. That may be one reason why so many actors shy away from the role. It threatens to ex pose the limits of their humanity as well as the potholes of their craft. Yet no actor can aspire to the pinnacle of his art without measuring himself against the greatest role in English-speaking drama...
...which speaks for all the athletes through elected player representatives from each team, wants the club owners to enrich its pension fund with $6,500,000 for three years; the owners are offering $5,300,000. Yet as the infighting got nastier, it seemed to turn into a classic test of strength. On one side, an owner threatened: "If we can't use major-leaguers, we'll fill up our rosters with minor-leaguers." On the other, Marvin Miller, the $55,000-a-year negotiator for the Players' Association, accused the owners of circulating a "misleading...
...program by their personality, or something we saw in them that hinted they might profit more than someone else from attending school outside their home town. Obviously this was a very subjective judgment but we had set a minimal objective criteria based on grades, class standing, and test scores. However, a large number of those taking the test at this project had never taken an objective test before. The average score on one of these tests was almost one-half of our cut-off score. Most of the 12th grade students that attended this project had not traveled more than...
Also Television. Warner-Lambert has sound reason to speak plainly. When the company first tested small-size, slyly indirect newspaper ads for Pristeen in San Diego and Pittsburgh, the results were indifferent. A later test, using direct, full-page ads in Atlanta and upstate New York papers, as well as more colorful packaging, brought an enthusiastic response. According to Ed Vi-mond, president of Warner-Lambert's products division, that test showed that "80% of adult women are interested in purchasing such a deodorant." Alberto-Culver and its agency, N. W. Ayer, advertise FDS on TV as well...
...period of change that will be almost as pronounced as the arrival of the jet age. Late this year, they will begin to fly the huge Boeing 747 jets, which are faster, quieter, bigger and potentially much more profitable than the 707s and DC-8s. In the first test flight last week, a 747 cruised for more than one hour and then made a smooth landing near Boeing's Everett, Wash., plant. "This plane is ridiculously easy to fly," said Test Pilot Jack Waddell. "It's a pilot's dream...