Word: testing
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Dates: during 1960-1969
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...Electric Kool-Aid Acid Test, Wolfe...
...PUMP HOUSE GANG and THE ELECTRIC KOOL-AID ACID TEST, by Tom Wolfe. America's foremost and wittiest pop journalist presents a swinging mixed-media word show of articles about life styles and a nonfictional novel about the peregrinations of Novelist Ken Kesey and his acid-generation Pranksters...
...games against Tufts and the University of Connecticut, the Crimson had shown little effective goalie-fullback-half-back coordination. Unfortunately yesterday's game was a poor test for improvement...
Colgate bombed Boston University the past week behind star back Ron Burton and will give the Big Red, a sure Ivy contender, a rough test. Cornell has a veteran defense and Bill Robertson at quarterback, so the game will come down to a matter of who gets the breaks. Since it's always dangerous to venture into Ithaca, I go with Jack Musik's Big Red in a thriller...
Philip Morris discovered women smokers now account for 42% of a market that last year consumed 527.8 billion cigarettes. And the "swinging woman of the '60s," to whom the company is pitching its Slims, apparently likes the idea of a cigarette of her own. Test-marketed in the San Francisco Bay area, the new brand rapidly gathered 1½% of all sales; additional cartons had to be shipped in by air. Since 1% is considered a good share of the market for any brand, Philip Morris decided to skip the two more months of planned testing and go with...