Word: testing
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Dates: during 1970-1979
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...duel was a dramatic test for both. A conscientious but colorless prosecutor, Browning had been overshadowed throughout the trial by Defense Attorney F. Lee Bailey. Browning had not tried a case in six years; instead, he administered the work of his assistants. San Francisco lawyers tended to dismiss him with faint praise ("Jim-well, he's a nice guy"). But the prosecutor was stubbornly confident he would win: he had the facts, he liked to say. Bailey himself had posed the problem that would face Browning when he began the cross-examination that lasted two days. If Browning pressed...
...promotion since last August. But Kobrin registered his New West Corp. with the California Department of Corporations in December-a move Felker's group neglected to make. Kobrin also rushed out a preview issue of his monthly New West in early February, thus edging out Felker, whose own test edition went on sale last week. Both plan regular publication...
Heavy Borrowing. Felker, on the other hand, recently mailed 430,000 promotional pieces for his slick, full-color New York spin-off-partly through a sample cover celebrating "The California Woman"-and claims an impressive return of 30,000 or so charter subscribers. His 20-page New West test issue, which is trial-priced at both 500 and 750 (v. $1 for Kobrin's magazine), is sprightly, but heavy on pieces borrowed from New York. To launch New West, Felker plans to spend $2 million, and aims for initial circulation...
...some ways, it is a key test. If the plant can produce gas at $3.20 per million cu. ft. when it starts operating in 1979, it will succeed in at least matching the economics of existing-and readily marketable-synthetic gases such as those made from naphtha. Becoming a feedstock for "syngas" would open a major new potential for coal, especially the now stymied high-sulfur varieties. The Federal Government would benefit, too, since the plant's success would be an early vindication of its insistence that the nation can achieve relative energy independence...
...serious student dreams of forgetting test answers; the supersalesman of sample cases that will not open; the victorious general of gum balls in his muskets. In order to succeed, one must dream of failure. This new off-Broadway play by John Guare (House of Blue Leaves) is about a desperate playwright named Bing Ringling (William Atherton). He is too busy writing flops to dream. The critical notices for his latest efforts are on the order of, "The next time we read this author's name it should be on the obituary page...