Word: testing
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Further, when viewers watch shows with a strong narrative plot, like 24, Lost, and ad-free HBO dramas such as Big Love and The Sopranos, commercials could dampen the experience. To test this, the researchers showed viewers two different Bollywood musicals. One featured a fast-paced dance sequence in which two male Indian actors pursued the lead female actress (high stimulus, strong plot). The other involved a more languid sequence without a compelling hook (low stimulus, weak plot). When viewers were watching the more dramatic clip, two commercial breaks - one for the Jewelry Factory, the other for the illustrious Michael...
...latest way for the government to decide what it should do with troubled banks is to put them though what it calls a "stress test". The criteria that will be used, among others, is how a bank will do if unemployment rises to 10% and housing prices drop another 25%. Those conducting the tests don't think the economy will get that bad, but they plan to set the bar as high as possible...
...government's goal to preserve the private banks as private banks and keep losses to a minimum, the test should go beyond looking at what is likely to happen and focus more on the things that are not predictable. It may require hiring PhDs in chaos theory, but the recession has put a lot of these people out of work...
...scale of 1 to 10, with 10 being a bank in perfect condition, Citigroup may end up with a 2 on its stress test. The government will require it to take more taxpayer capital and the firm may then have ample reserves. Wells Fargo (WFC) could achieve a grade of 8 and then not need to take any financial support from the Treasury. Wells Fargo's shareholders then benefit because their shares are not diluted...
...test their hypothesis, the researchers - Leif Nelson, a marketing professor at the Rady School of Management at the University of California, San Diego; Tom Meyvis, a marketing professor at New York University's Stern School of Business; and Jeff Galak, an NYU doctoral student - asked subjects to watch an episode of the Emmy-winning sitcom Taxi. The episode, "Louie's Mother," originally aired in 1981 (trivia buffs: Julia DeVito, the real-life mother of Danny DeVito, who starred as cab dispatcher Louie De Palma on the show, played the episode's title role). The researchers chose Taxi because the subjects...