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Word: testings (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...have upheld their commitments in the past and must be concerned with its own success as a financial endeavor. Sneed and Fulp see this problem differently. "There are factions of both the black and white community that are watching to see whether we are going to pass the supreme test of survival," Sneed said. But Fulp refuses to succumb to this pressure...

Author: By Mona Sarfaty, | Title: Soul Business--Roxbury's Unity Bank | 10/28/1968 | See Source »

...Negro? There was also the feeling that the sight of a black face would destroy the carefully contrived fantasy world of the TV ad; the sponsors were worried that the viewer would suddenly exclaim, "Hey, there's a Negro!"-and miss the message. Recently, however, a test commercial featuring a Negro mother talking about Pampers, a disposable diaper, showed that 60% of the viewers in the South did not recall the actress's race. Still, some Southern-based sponsors-among them several tobacco companies-argue that "we're salesmen, not sociologists." They have yet to integrate their...

Author: /time Magazine | Title: Commercials: Crossing the Color Line | 10/25/1968 | See Source »

...other Wally Schirra is a meticulous test pilot and engineer. He is an iron-spined Navy captain who has never hesitated to sound off when he is displeased. Early in the space program, he openly criticized John Glenn's NASA-sponsored public relations tours and argued that they had effectively removed Glenn from the program. When it was rumored that NASA might deny Gordon Cooper a Mercury orbital flight, Wally rescued Cooper by threatening to take the issue to the press...

Author: /time Magazine | Title: Science: The Two Schirras | 10/25/1968 | See Source »

...Even so, the country displays a confidence that borders on cockiness. This month Sharef declared a 15% cut in tariffs, except for autos, and he has scheduled further reductions for January. By rather boldly opening its borders, Israel expects to fight inflation at home and at the same time test its industry against international competition...

Author: /time Magazine | Title: Israel: Boomchik | 10/25/1968 | See Source »

Dartmouth plays a defense-minded strategy that should put the Crimson's new offense to the test. Generally, the Indians use three deep backs and a "sweeper" in their backfield...

Author: NO WRITER ATTRIBUTED | Title: Soccer and Cross-Country Face Dartmouth | 10/25/1968 | See Source »

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