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Word: tests (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Further, when viewers watch shows with a strong narrative plot, like 24, Lost, and ad-free HBO dramas such as Big Love and The Sopranos, commercials could dampen the experience. To test this, the researchers showed viewers two different Bollywood musicals. One featured a fast-paced dance sequence in which two male Indian actors pursued the lead female actress (high stimulus, strong plot). The other involved a more languid sequence without a compelling hook (low stimulus, weak plot). When viewers were watching the more dramatic clip, two commercial breaks - one for the Jewelry Factory, the other for the illustrious Michael...

Author: /time Magazine | Title: Do TV Commercials Make You Happier? | 2/26/2009 | See Source »

...children will be affected - and how. (Noah has a brother who has no food allergies.) Because allergic reactions to food can vary, even within the same person, allergists often shrug when it comes to advising parents about forecasting anything about their child's next reaction. "We really have no test that can tell us who is apt to have a severe, life-threatening reaction and who is more like the vast majority who will never have that kind of reaction," says Dr. Hugh Sampson, director of the Jaffe Food Allergy Institute at the Mount Sinai School of Medicine...

Author: /time Magazine | Title: Why We're Going Nuts Over Nut Allergies | 2/26/2009 | See Source »

Even the act of diagnosing allergies has become a source of confusion. Increasing reliance in recent years on a blood-based test instead of the classic skin-prick screening means that not just allergists but also pediatricians can find out if children are carrying IgE antibodies for certain foods. But some positive tests may be false alarms that lead families to spend a lot of energy avoiding common foods that their kids can actually tolerate...

Author: /time Magazine | Title: Why We're Going Nuts Over Nut Allergies | 2/26/2009 | See Source »

...Iran Another Step Toward Nuclear Capabilities Iran successfully tested its first nuclear reactor in the southwestern port city of Bushehr on Feb. 25, amid increasing international concern over its suspected pursuit of nuclear weapons. A recent International Atomic Energy Agency report said Iran has enough uranium--albeit not weapons grade--to eventually make a bomb. The Bushehr test, which did not use fissile material, was overseen by Russian officials. Moscow will supply the Russian-built plant with nuclear fuel under a U.N. arrangement meant to avoid its potential misuse. The plant should be operational by the end of the year...

Author: /time Magazine | Title: The World | 2/26/2009 | See Source »

...started, I went to BreakAway Performance in San Francisco, one of some 400 gyms in the U.S. that can perform a $250 "metabolic assessment." This test is part of the New Leaf's structured fitness system. Joel Ramirez, BreakAway's founder, put me on a stationary bike and placed an oxygen mask over my face. The mask was connected to a computer that measured my oxygen consumption and carbon dioxide output during a 20-min. stress test. With those data, plus my weight, height, age and gender, the computer created a report on my current health--including the ideal...

Author: /time Magazine | Title: Pocket-Size Personal Trainers | 2/26/2009 | See Source »

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