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...addictive he couldn't even stop playing long enough to finish programming it. "The program wasn't complicated," he told the Guardian. "There was no scoring, no levels. But I started playing and I couldn't stop." The game became known as Tetris, a combination of the Greek prefix tetra and Pajitnov's favorite sport, tennis. (See the top ten E3 2009 Announcements...

Author: /time Magazine | Title: 25 Years of Tetris: From Russia With Fun! | 6/5/2009 | See Source »

...targets are Asia and Latin America. York believes China has huge potential thanks to a new version of the straw, which has been downsized to fit onto the side of the small cartons for juice or ultra-heat-treated (UHT) milk produced by global packaging giant Tetra...

Author: /time Magazine | Title: Star Sip Enterprise | 11/13/2008 | See Source »

...These packs are designed to preserve milk or juice without refrigeration for a year - which means all bacteria in them must be killed. York's pitch is that the new Aussie straw can not only add flavor but put the "good" bacteria back. "Tetra Pak is excited because the straw allows the package to do things it can't do today," he says. "In the next three to five years, we'd like to be selling a billion-plus straws a year...

Author: /time Magazine | Title: Star Sip Enterprise | 11/13/2008 | See Source »

...millions of dollars to combat malaria and aids in Africa, and is funding other initiatives aimed at improving the lives of those affected by oil exploration. Other firms have tried to make their peace with often-critical NGOs. British oil company BP, French retailer Carrefour and Swedish packaging manufacturer Tetra Pak are working with the World Wildlife Fund on environmental issues...

Author: /time Magazine | Title: No More Heroes | 1/23/2006 | See Source »

Throw away that corkscrew. This month U.S. wine producer Three Thieves releases Bandit Bianco, an Italian white, in a 1L brick. It is the first widely marketed varietal wine in the U.S. to be packaged in Tetra Pak aseptic cartons--layers of polyethylene, paper and aluminum foil more commonly associated with milk. Europeans and South Americans have been drinking wine from them for years. In 2003, packaging company Tetra Pak, based in Switzerland, sold 1.6 billion wine containers globally. They're cheaper than bottles to make, and unopened they keep everyday wine fresh for a year. The time...

Author: /time Magazine | Title: World Briefing: Aug 23, 2004 | 8/23/2004 | See Source »

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