Word: tevas
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Dates: during 1990-1999
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...knew what I had to do. I had eight hours until deadline to track down the best buys on Levis jeans, boxer shorts and Teva sandals in Harvard Square...
...Though Teva is pronounced with a short e as in "bed." Most people pronounce it with a long e, as in "street." Its manufacturers don't mind the mispronunciation, though...
After several years of modest sales, limited almost exclusively to the Western mountain states, the sports-sandal fad has spread to both coasts. The most popular line is known as Teva, made by Deckers Corp. of Santa Barbara, Calif.; they come in 30 different styles and retail for anywhere from $35 to $80. Peter Link, Deckers' vice president for marketing and sales, predicts that revenues from the sandal will double this year to $12 million and double again next year. Says Link: "We want to be the airy alternative to athletic shoes." Clearly, a goal worth striding...