Word: texaco
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Dates: during 2000-2009
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Before him, TV sets were owned only by the few, the rich. Then, in 1948, the Tuesday-night Texaco Star Theater exploded like a shtick of nitro, with an assault of vaudeville skits, ancient gags and a man who often dressed as a woman. Suddenly everybody had to have a television--all because a middle-aged comic with manic energy and a desperate need to please was making a fool of himself, live, in America's living rooms. Subtle as a spray of seltzer, Berle dominated the young medium's ratings for years, at his peak winning...
Citibank proposed a deal in which it would buy Trintomar's accounts receivable (two-year contracts to supply petroleum to Shell and Texaco) for $66 million--a little more than was needed to pay off the Japanese loan. Trintomar agreed in principle and began talks with Citibank to finalize the terms. But then the bank changed the game. In addition to the loan they had been talking about, Citibank wanted to finance a second loan of $96.5 million. It was analogous to someone going to borrow money for a car, and as a condition of the deal, the lender insisted...
Business is getting right with the environment too. The Center for Environmental Leadership in Business, based in Washington, is working with auto and oil giants including Ford, Chevron, Texaco and Shell to draft guidelines for incorporating biodiversity conservation into oil and gas exploration. And the center has helped Starbucks develop purchasing guidelines that reward coffee growers whose methods have the least impact on the environment. Says Nitin Desai, secretary-general of the Johannesburg summit: "We're hoping that partnerships--involving governments, corporations, philanthropies and NGOs--will increase the credibility of the commitment to sustainable development...
...advertisements themselves just another form of entertainment—advertainment, if you will. Lazy creatures that we are, even the most TiVO-savvy viewer would obligingly sit through the sponsor’s spots if they were interesting enough. From the earliest days of television, when Milton Berle sold Texaco gas in drag, advertising has been a form of entertainment; now it just needs to get better...
...writer, Wilder is best remembered for films like Sunset Boulevard, The Apartment, The Seven Year Itch and Some Like It Hot. DIED. MILTON BERLE, 93, towering personality of the small screen who traded a life in vaudeville to become TV's first star with his 1948 debut in Texaco Star Theater; in Los Angeles. DIED. DUDLEY MOORE, 66, British comic actor, musician and star of stage and screen best known for the 1960s act Beyond the Fringe, as well as the films 10 and Arthur; in Plainfield, New Jersey. A talented classical and jazz pianist, the diminutive Moore once said...