Word: texaco
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...Texaco Star Theater (Tues. 8 p.m., NBC). Milton Berle, Harry Richman...
...Whenever a performer demonstrates an article and sells it, he's a pitchman. Arthur Godfrey is one of the greatest; he has many of the pitch techniques." But Kaye looks with tolerant amusement on Sid Stone, an apostle of the high pitch whose rapid-fire commercial spiels for Texaco are an adornment of the Milton Berle show. "Stone's not a pitchman," Kaye says condescendingly, "he's just an entertainer...
...Texaco Star Theater (Tues. 8 p.m., NBC-TV). Berle's back...
...center of all this to-do is Milton Berle, a jack-of-all-turns vaudeville comic who has gone into television and won a bright new feather for his very old hat. In a space of eight months, Berle's Texaco Star Theater (Tues. 8 p.m. E.D.T., NBCTV) has made him the undisputed No. 1 performer on U.S. TV. His show is a weekly catchall of the things the 40-year-old comic has learned in 35 hard-working years in show business. Berle uses not only his brash, strongbow-shaped mouth to get off his loud, fast, uneven...
...companies have folded their rigs and suspended drilling in Colombia. Last week Shell, having sunk $90 million trying to get profitably established, announced that it was forced to curtail operations. That left only two small outfits drilling for new fields in Colombia. Three big U.S. companies (Socony-Vacuum, Texaco and Jersey Standard's Tropical) have put too much money into old, producing fields to pull out now; but they have virtually given up trying to find new oil for the present...