Word: textbook
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Dates: during 1960-1969
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Crowell Collier achieved its come back by catering to the nation's ever growing appetite for knowledge. In 1960 the company bought, for $8,000,000 in cash and an undisclosed amount of stock, the Macmillan Co., the U.S.'s third largest college-textbook publisher...
Coop officials admit that preventing large textbook shortages in the past was mostly a matter of luck. By calling publishers at the last minute, they were often able to speed up the delivery of books -- a process that normally takes a few weeks -- to a few days. But last fall, when many publishers changed their procedures, the Coop's luck...
...Swenson will have to dispel a general impression that all of the Coop's troubles can be tied to its own "inefficiency and chaos," and that its textbook and general book departments are somehow below...
Attempting to achieve any of these proposals will be a test for Swenson. He will not only have to describe the Coop's textbook problems to professors, but also explain why the Coop has done so little about them in the past. "Something must be wrong," a professor whose reading list arrived at the Coop Sept. 16 said last Fall. "I did the same thing this year I've done every year, and they never complained before...
...Coop has apparently weighed seriously the possible reaction to another textbook shortage, another thousand titles missing. "If we fall down in supplying the essential tools of education, we're really falling down in our job," Morrill said. "I'll move heaven and earth to aoid that...