Word: textbook
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
While many students may conceive of the textbook sale as occurring between them and the Coop, the more important sale occurs between a representative from the publisher and the professor...
Wolcowitz, who is also a senior lecturer on economics, discusses an article on textbook pricing and compensation in his course, Economics 1010a, "Microeconomic Theory." The economics of the issue are that in seeking to optimize profit, publishers seek to meet the desires of their consumers, who are the professors, not really the students...
Professor of Economics N. Gregory Mankiw, the author of the Ec 10 textbook, says the reason textbooks are more expensive than trade books such as hardcover novels is simple: higher costs of production...
...front costs to a publisher of textbooks are huge compared to a publisher of novels," says Mankiw, who received a $1.4 million advance for the textbook that has won critical acclaim. He cites features such as colorful graphics, reprints of copyrighted material like cartoons, supplementary material, like instructor's manuals, and length as factors that account for the higher price...
...Anyone is free to enter the market and avoid these costs," he says. "One could probably publish more cheaply a black-and-white textbook without any" of the added features, but "few instructors would choose such a book, I suspect, because it is not really in the students' interest to sacrifice educational value to save a few dollars...