Word: textbook
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Dates: during 1990-1999
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With audience members packing the seats, standing at the back of the auditorium and sitting in the aisles, Kishlansky discussed different types of history writing, such as textbook and encyclopedia writing...
Kishlansky said textbook writing requires the discipline to stick to commercial plans, the formation of a specific writing plan and the willingness to set one's ego aside in order to work with others...
While colleagues praise him for the mastering the art of teaching, it seems he has also mastered the art of publishing. He is currently under contract with Harper Collins to write a textbook on microeconomics theory...
...Basically, if our textbook department were separate from the Coop, it would at best break even," Powell says. "Absolutely, without shopping period it would be more profitable...
...Those students who do shop a course and later decide to drop the course generally purchase a textbook or textbooks," Powell says. "Students coming by later on look for the textbook and it might not be there, so we reorder the book...