Word: textbooks
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Dates: during 1930-1939
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...early 20s the Literary Digest had become one of the greatest publishing successes in history. Its weekly juxtaposition of contrary newspaper opinion and cartoons had won it 1,400,000 readers, made it a national institution, a schoolroom textbook, a gold mine for its publishers, Funk & Wagnalls Co. No small part of its prestige came from its famed straw votes, whose ballots were accompanied by profitable subscription appeals. For the best part of a generation these polls forecast national election results with great accuracy. But gift premiums added to straw votes were not sufficient to offset growing public apathy toward...
...Textbook Editors...
...there were 855 trade publishers in the Unites States, a sizeable number until we learn from the Publishers Weekly that in this same year only 240 publishers (including textbook firms) issued five or more books. Of these 240, we are told further, 50 companies did most of the trade business. And finally, it appears that 18 publishers produced almost half the year's trade book output...
...years ago in Australia, George Eric MacDonnell Jauncey arrived in the U. S. in 1914, studied at Lehigh, joined the Washington University staff in 1920. He likes detective stories and P. G. Wodehouse, is the author of some 75 technical articles and of Modern Physics, a popular college textbook. He realizes quite well the need for further checking of his findings. "I'm out on a limb now," he said philosophically last week. "I hope this thing stands up." He also said that he had got his original hunch while reading TIME'S story on the X-particle...
...Most sensational probe was that in Texas in 1926, during Governor "Ma'' Ferguson's term, when a school superintendent testified an American Book Co. salesman had asked him how he would like to have his $3,600 salary doubled. During the NRA textbook code hearings, however, a publisher estimated $500,000 was spent by the industry in an unspecified period for dinners for book buyers. Most agents and educators still see nothing wrong in an agent reporting openings for better jobs to teachers and officials to whom he hopes to sell books...