Word: textbooks
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Dates: during 1950-1959
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...cadets rushed to get ready for an inspection, top academy officers were worrying over the kind of details that always seem to interrupt the textbook version of military precision. The dining room chairs (with under-seat cap racks) had not yet arrived; two colonels and two majors knocked their heads together over the problem of where the cadets would place their caps during supper (solution: on extra tables and under chairs). And the Roman Catholic chaplain was hunting for the culprit who installed a pingpong table in his temporary chapel. "It's organized confusion," moaned one light colonel...
...Hope, as well as binsful of eye-scratching TV commercials and industrial gong beaters. Sutherland's chemistry films, his first purely educational projects, are concentrated (about 15 minutes) doses of basic science, without musical scores or might-of-industry hoopla. They aim at concepts hard to visualize from textbook explanations or chalkboard diagrams...
There is little logical reason why the Rexall Drug Co. should prosper. The nation's biggest drug chain (11,158 franchised stores), it breaks most of the textbook rules. Its distribution system is as old-fashioned as a Stanley Steamer. It has two-thirds of its stores scattered where only one-third of the population lives. It invests only 2½% of product sales in advertising, well below many of its competitors. But last week greying, handsome President Justin Whitlock Dart, 51, announced that the firm's first-half sales were up 8%, net profit 26%. This year...
Ironically, the grandfather of U.N. Delegate Lodge went down in simplified textbook history as the man who did more than any other to block U.S. entry into the League of Nations. What the elder Lodge actually did was work out a compromise between total acceptance of President Wilson's League Covenant and outright rejection of it. The compromise: ratify the Covenant with Reservations limiting U.S. acceptance of provisions that seemed to invade U.S. sovereignty. But ailing President Wilson stubbornly urged Senate Democrats to insist on all or nothing. On the showdown roll call, Lodge and most of his fellow...
...sprawling U.S. Steel, it marked quite a comeback. The corporation had long been a textbook model of corporate disorganization and technological backwardness. As a result, its share of the nation's steel production plunged from 65% in 1901 to 29% today. But in recent years U.S. Steel's plants and personnel have undergone a major, largely unnoticed revolution of modernization...