Word: textbooks
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Dates: during 1990-1999
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Fuji has also conducted a textbook brand-building campaign designed to raise its awareness among consumers and retailers. For instance, the company sponsored soccer's World Cup, which is beamed to hundreds of millions. At this year's U.S. Open, a Fuji blimp ceaselessly circled the Arthur Ashe Stadium. At the same time, the company has cut deals with retailers to gain shelf space and displays. There's no question about quality: both companies make excellent products. But given comparable quality, the price gap between the two becomes telling...
...sick of the theory jargon, at least you'll have the music to fall back on. Radano says he will incorporate music into his lectures, require listening to tapes and will even include some coverage of the current hip-hop scene. In what other class could you find a textbook with mention of Bobby McFerrin, Peabo Bryson, Boyz II Men and the Pointer Sisters...
Three cheers for McLachlan and her vision of Lilith Fair! I spent many an hour sitting beside Sarah in high school English class while she dreamily sketched elaborate designs in her textbook, drawings that later evolved into album covers. I listened while our instructor scolded her for not reading Macbeth and told her that to succeed in life she needed to focus on academics, not art and music. And I cheered when she released her first album in the face of all doubt that anyone would want to hear what she had to say. She has proved that...
...Mendelsohn says that he rarely adjusts his reading lists to accommodate the type of text being used. Instead, he says he includes whatever material is relevant, whether it is in a sourcebook or textbook...
Despite the warnings, however, Davis says that students continue to misread the Guide--for instance, many falsely assume that because one-third of respondants praised the textbook, two-thirds did not like it. As the introduction would explain, the two-thirds likely had no opinion...