Word: textbooks
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Dates: during 1990-1999
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Powell says this can be explained because "in the book industry, the more you buy, the more it costs." Buying a larger quantity causes distributors to assume that the book is being used as a textbook, he says, and actually leads them to charge a higher price than usual...
This discrepancy explains why the identical edition of a book can be priced lower in the Coop's trade section than in the textbook section...
...store's main source of profit comes not from its textbook division but from other wares, such as trade books, clothing and dorm room furnishings...
...done as a service," Sullivan says of the textbook floor...
...Harvard Book Store's head buyer, Carole Horne, says her store has "a handful" of professors who choose them instead of the Coop for textbook orders...