Word: textbooks
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Dates: during 1990-1999
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...textbook lines at the Coop were a little shorter this semester...
Powell says this can be explained because "in the book industry, the more you buy, the more it costs." Buying a large quantity of a particular title causes distributors to assume that the book is being used as a textbook, he says, and actually leads them to charge a higher price than usual...
This discrepancy explains why the identical edition of a book can be priced lower in the Coop's trade section than in the textbook section...
Commercialism in classrooms has become so rampant that last week a California education committee voted to restrict the use of brand names in taxpayer-funded textbooks. Parents were upset about a McGraw-Hill math textbook that is filled with references to products like Volkswagen automobiles, Jif peanut butter and Beanie Babies. McGraw-Hill representatives point out that the company receives no compensation for mentioning the products, which are used simply to get kids' attention. "The practice of using real-life examples is a technique that's been around for 12 to 15 years," says Roger Rogalin, president of the publishing...
Critics say Cambridge's committee members have resisted the push away from micromanagement. Meetings have focused on textbook distribution at schools, school bus complaints and other day-to-day details of educational life...