Word: textbooks
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...first half of the book would be most fascinating for anyone curious about apocalyptic movements and Christian history in general. Gould's research is thorough, and, considering the subject matter, he does a decent job of not sounding like a textbook. Focusing on material from both the Old and the New Testament, Gould charts the stories of various movements and how they dealt with their failures when the world stubbornly did not end on their prescribed date...
Fuji has also conducted a textbook brand-building campaign designed to raise its awareness among consumers and retailers. For instance, the company sponsored soccer's World Cup, which is beamed to hundreds of millions. At this year's U.S. Open, a Fuji blimp ceaselessly circled the Arthur Ashe Stadium. At the same time, the company has cut deals with retailers to gain shelf space and displays. There's no question about quality: both companies make excellent products. But given comparable quality, the price gap between the two becomes telling...
...know what serotonin was until I found out I didn't have enough of it. I hadn't been sleeping well--for years, it seemed--and I went to my general practitioner for help. I described a pattern of waking up two or three times every night. "That's textbook," my doctor said. "Textbook what?" I asked. He stunned me by answering, "Textbook depression...
...sick of the theory jargon, at least you'll have the music to fall back on. Radano says he will incorporate music into his lectures, require listening to tapes and will even include some coverage of the current hip-hop scene. In what other class could you find a textbook with mention of Bobby McFerrin, Peabo Bryson, Boyz II Men and the Pointer Sisters...
Three cheers for McLachlan and her vision of Lilith Fair! I spent many an hour sitting beside Sarah in high school English class while she dreamily sketched elaborate designs in her textbook, drawings that later evolved into album covers. I listened while our instructor scolded her for not reading Macbeth and told her that to succeed in life she needed to focus on academics, not art and music. And I cheered when she released her first album in the face of all doubt that anyone would want to hear what she had to say. She has proved that...