Word: textbooks
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...undergraduates mangage to make it through four years and eight Core classes at Harvard without buying at least one course textbook written by their professor. Frequently more than...
...Corporate Response to a Disaster. After seven people died from poisoned Tylenol in 1982, Johnson & Johnson Chairman James Burke quickly recalled 31 million bottles of the pain killer and offered a $100,000 reward for the culprit. His frank, decisive response won back customer loyalty, and is now a textbook case in public relations. Least applauded: Exxon's tar- footed response to its desecration of Alaska's shoreline...
...first major sale of assets since Time Inc. acquired Warner Communications last July, the merged company agreed last week to shed a subsidiary that had turned out to be a disappointing performer. Time Warner said it will sell its Illinois-based textbook publishing unit, Scott, Foresman, for $455 million to Harper & Row Publishers, which is owned by media baron Rupert Murdoch's News Corp. When it bought Scott, Foresman in 1986, Time paid $520 million and assumed $50 million in debt. Time Warner's losses on the Scott, Foresman investment will total $175 million, which will be written...
Time Warner had decided that the textbook division failed to fit well with its other publishing and entertainment businesses. At the same time, the sale will help reduce the $12 billion in debt that the company will assume when its merger is completed, sometime around year...
...similar battle has been taking place in Texas, which has the country's No. 2 textbook market. The state board of education drafted guidelines requiring positive teaching about evolution for the first time. But in March, Bible Belters won a last-minute insertion that in addition to evolution, science classes should cover "other reliable scientific theories, if any." That opens the door to "scientific creationism," which offers evidence for the immediate creation of life-forms but does not refer to the Bible. Publishers are now trying to tackle the new requirements as they prepare science textbooks for submission to Texas...