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...first tweet came through just two hours after the massive earthquake devastated Haiti's capital early Tuesday evening: "Please text 'Yéle' to 501501 to donate $5 to Yéle Haiti. Your money will help with relief efforts. They need our help." Sent from the Twitter account of Haitian-born musician Wyclef Jean, the text message went out to the singer's nearly 1.4 million followers and kicked off what has quickly become the largest text-based fundraising campaign for disaster relief in history. An American Red Cross text-donation campaign, which was launched an hour after...
...Text-based fundraising is all about immediacy. You don't need to wait until you get home and turn on the computer. Simply enter a five- or six-digit code into your cell phone, along with a single word in the body of the text, such as "Haiti." You don't even need to plug in your credit-card info - the donation amount is simply added to your next phone bill. It's all so quick and convenient, you can give in the moment. There's no chance of you forgetting to do it later. (See pictures of the Haiti...
Plus, when you find out about a cause by getting a text message from a friend, you're more likely to trust it and feel a sense of community by giving. Mary South, an editor in Brooklyn, N.Y., says she decided to donate $10 by text to the Red Cross on Wednesday afternoon after she read a friend's post about it on Facebook. "I thought, If everyone else is doing it, then I can too," says South, who says she gives to other nonprofits online but had never donated via text message. "When you see that kind of devastation...
Legitimate organizations send a confirmation text moments after you donate to verify that you really want to give the amount specified, typically $5 or $10. If you say yes, then the amount will appear on your next cell-phone bill. If you did not intend to donate, you can cancel your pledge. While the cell-phone bill serves as a receipt for tax purposes, donors to causes sponsored by Mobile Accord can also print out a list of all their donations in a given year from the company's MGive site. Most text-based services will also let you sign...
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