Word: texter
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Dates: during 1960-1969
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...their U.S. competitors by imitation, German agencies have adopted the U.S. pattern of servicing each major account with task forces of account executives, market researchers and other specialists. They have also borrowed U.S. advertising lingo. Today's German agencies are staffed by specialists such as der Layouter, der Texter and der Media-Mann. They work up die Marketing Proposition and test it on einem Consumer Panel. If it goes over, they prepare eine Direct Mail Kampagne or perhaps TV spots, always hammering home ein guter Slogan. They then make die Presentation to der Client. And along with its catchy...
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