Word: texters
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...according to the Australian Mobile Telecommunications Association. Partly because it's cheaper and partly for the reasons mentioned, texting rather than calling is the preference of most teens, who punched out more than half of the 5.1 billion text messages sent in Australia in 2003-04. For the occasional texter, tapping out a short message can take several minutes and is hardly worth the bother. But nimble-fingered teens churn them out like professional typists, lacing them with abbreviations such as 2moz (tomorrow), bf (boyfriend) and omg (Oh, my God!). At stricter schools, pupils type and send messages during class...
...their U.S. competitors by imitation, German agencies have adopted the U.S. pattern of servicing each major account with task forces of account executives, market researchers and other specialists. They have also borrowed U.S. advertising lingo. Today's German agencies are staffed by specialists such as der Layouter, der Texter and der Media-Mann. They work up die Marketing Proposition and test it on einem Consumer Panel. If it goes over, they prepare eine Direct Mail Kampagne or perhaps TV spots, always hammering home ein guter Slogan. They then make die Presentation to der Client. And along with its catchy...
...Farwell, G. R. Fearing, L. A. Frothingham, B. W. Trafford; Sp., J. A. Garland: L S. S., P. V. K. Johnson: from '94, R. B. Beals, H. Williams, H. C. Cox, L. A. E. Ahlers; from the Law school, R. E. Forbes, P. S. Abbot, S. texter. J. F. Bass, M. Williams, Jr.; from +++ Medical School, E. A. Darling...
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