Word: thailand
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...kilter. To keep its customers supplied with high-grade rice, SunRice has had to buy it from a number of other countries, then process and pack it overseas. In coming months, not even Australians will be eating much locally grown rice; instead it will be imported from Thailand, India and Pakistan. The SunRice purchases partly explain why rice importers in other parts of the world are having trouble finding supplies...
...pioneering branding campaign that created a mystique around the energy drink Red Bull, which was introduced in the U.S. in 1997. As the corporate saga goes, Red Bull was invented by Dietrich Mateschitz, an Austrian entrepreneur who "supposedly came across a syrupy tonic favored by rickshaw drivers in Thailand, called Krating Daeng." Rather than rely on a traditional TV ad campaign, the company mounted an expensive stealth-marketing campaign, enlisting extreme-sports enthusiasts to ride wind-powered kiteboards to Cuba and host elaborate electronic-music workshops and parties--and of course provide cans of Red Bull, conveniently at hand. (Brandweek...
...With some 40,000 professionals in attendance, Cannes is the world's largest annual convention, and a yearly thermometer for the temperature of the seventh art. Some come for the deals (producers want to sell their movies to every market from Thailand to Tierra del Fuego), some for the glamour (the parade of beautiful people can give even the most jaded visitor a kind of whiplash of the eyes), some for the parties (free food! free wine! possible sightings of Clint and Brangelina!). But the 2,000 critics are here on a monastic mission. Renouncing the beaches and the usually...
...outside relief, but has imposed so many conditions on those who would actually deliver it that barely a trickle has made it through. Aid workers have been held at airports. U.N. food shipments have been seized. U.S. naval ships packed with food and medicine idle in the Gulf of Thailand, waiting for an all-clear that may never come...
...government says it will allow a US C-130 transport plane to land inside Burma Monday. But it's hard to imagine a regime this insular and paranoid accepting robust aid from the U.S. military, let alone agreeing to the presence of U.S. Marines on Burmese soil - as Thailand and Indonesia did after the tsunami. The trouble is that the Burmese haven't shown the ability or willingness to deploy the kind of assets needed to deal with a calamity of this scale - and the longer Burma resists offers of help, the more likely it is that the disaster will...