Word: thais
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...show organizer responsible for next month's Bangkok Fashion Week, an annual runway showcase for local designers. Even seen-it-all international cognoscenti are taking notice. After attending last year's Bangkok Fashion Week, Paris-based fashion critic Diane Pernet said she was stuck by the "amazing enthusiasm" of Thai designers. "You don't see anything like that in Paris or Milan," says Pernet...
...annually for the past several years. Greyhound, too, is widening its footprint: overseas sales increased twofold in 2005 and a new franchise store in Australia is planned for this year. Department stores around the world, including Isetan in Tokyo, Barneys in New York and Harrods in London, also stock Thai-designed clothes...
...fashion scene in Bangkok can be traced to two converging forces, one grassroots and the other government-driven. Rising incomes and increasing exposure to international trends have built up a critical mass of Thai consumers with a taste for fashion and money to spend, creating demand for domestic designs that suit Thailand's climate and social scene without breaking the bank. Meanwhile, Thailand's Ministry of Industry?in an effort to shift the country's garment industry, which generated $3.25 billion in exports last year, higher up the value chain?has been nurturing the local designers, spending $45 million since...
...chiffon dress sells for $550. But that doesn't seem to be hurting her business?this year's plans include tripling the size of her flagship store and opening two new branches in Bangkok. "Everything is moving so fast," she says. "It's a good time to be a Thai designer...
...There's still no obvious Thai look. Some designers target Bangkok teenagers, others Paris socialites; some are foreign-educated, others are self-taught. But there are certain shared qualities: an attention to detail, a preference for handmade materials and designs, and a taste for natural textiles and light fabrics made from silk and cotton. Much of what distinguishes Thai fashion, in fact, is in the details?made possible because of the country's vast supply of skilled craftspeople, whose traditional styles get incorporated into utterly contemporary final products...