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...many Thais hope his no-nonsense style will help their national team achieve something unprecedented: a place at the World Cup finals in 2014. It is a daunting task. Reid must motivate not only talented yet underperforming young Thai players but also millions of cynical Thai fans who would much rather watch English Premier League football than their often amateurish homegrown variety. Though Reid has a four-year contract, his honeymoon period will be much shorter. "People want the Thai team to upgrade itself, and not just into an Asian powerhouse," says Tor Chittinand, soccer correspondent for the Bangkok Post...

Author: /time Magazine | Title: An Englishman in the Land Of Smiles | 12/11/2008 | See Source »

...farcical performances that date back to the team's notorious match against Indonesia at the 1998 ASEAN championships. Both teams set out to lose, since the winner would play a stronger team in the next round. Indonesia lost 3-2 after deliberately scoring against themselves. Not surprisingly, perhaps, the Thai national team has a less than fanatical following. Only 25,000 spectators went to watch the team play Japan in Bangkok earlier this year - and most of those were Japanese. (Thailand lost...

Author: /time Magazine | Title: An Englishman in the Land Of Smiles | 12/11/2008 | See Source »

...Thai football has lost its way, so has the country. Within weeks of Reid's arrival, two people were killed and hundreds injured in antigovernment riots in Bangkok. Protesters occupied the offices of beleaguered Prime Minister Somchai Wongsawat, and then, on Nov. 25, stormed the capital's airport. Tourists and investors are fleeing the country, the stock market is tanking. The famous Thai smile is fading fast. A Bangkok pollster calculated that the nation's "Gross Domestic Happiness Index" measured a mere 4.84 out of 10, the lowest for almost three years. Cheer up, Peter Reid? He's probably...

Author: /time Magazine | Title: An Englishman in the Land Of Smiles | 12/11/2008 | See Source »

...reason to be cheerful: a contract reported to be worth $1.5 million a year. While that's small compared to the nearly $9 million Fabio Capello is paid to manage England's national squad, it's very big money by Thai standards. Reid's base salary is 33 times bigger than that of his predecessor, Charnvit Polcheewin, who resigned after Thailand's failure to qualify for the 2010 World...

Author: /time Magazine | Title: An Englishman in the Land Of Smiles | 12/11/2008 | See Source »

...Thaksin loves football," said FAT president Worawi Makudi in July. "He loves his country and he has offered to help us with anything." But today, Worawi, who once sat on Manchester City's board of directors, will not say who is bankrolling the best-paid man in Thai football. The matter is "confidential," he says. Is it Thaksin? "I don't want to answer that question," replies Worawi, his voice rising. Asked the same question, Reid offers a bizarre nondenial: "Not as far as I know...

Author: /time Magazine | Title: An Englishman in the Land Of Smiles | 12/11/2008 | See Source »

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