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...signboard assault made clear that Tory Leader Margaret Thatcher intends to make much of Britain's unemployment rate, now at 5.6% and rising. The Tories are heavily banking on polls showing that Britons, for the first time in a decade, appear to be more worried about joblessness than inflation. To be sure, the Conservatives will also hit hard on the theme that consumer prices have doubled after four years of Labor government. Meanwhile, the prim Mrs. Thatcher will keep up the brisk ideological tone she has given to Conservative policy since she took over as leader in 1975. Says...

Author: /time Magazine | Title: BRITAIN: The Undeclared Campaign | 8/14/1978 | See Source »

...close is the election race that, in a departure from tradition, the personalities of the competing leaders will make a significant difference. With his avuncular "Sunny Jim" image, Callaghan still ranks six points ahead of Thatcher in the popularity polls, although lately she has impressively narrowed...

Author: /time Magazine | Title: BRITAIN: The Undeclared Campaign | 8/14/1978 | See Source »

...pips squeak," was all smiles and charity this time. "I do not call for any sacrifices," he said. Indeed, the budget increased old-age pensions, froze the price of school lunches and ordered free milk for kids aged seven to eleven. That was a tweak at Tory Leader Margaret Thatcher, who had ended free milk when she was Minister of Education, earning her the sobriquet "Thatcher the Milk Snatcher...

Author: /time Magazine | Title: BRITAIN: Spring Sunshine | 4/24/1978 | See Source »

...thing, everyone-not least the Labor Party-is breathing easier about the economy these days, thanks in large measure to North Sea oil. Callaghan and Healey are banking on further improvement in the economy as a powerful weapon to offset the campaign themes that Tory Thatcher is developing on immigration, with its appeal to racial fears, and law-and-order. Callaghan's chances of remaining in No. 10 Downing Street are now about even with Thatcher's moving there, a remarkable turnaround for a man who was 22 points behind Thatcher in the opinion polls 18 months...

Author: /time Magazine | Title: BRITAIN: Spring Sunshine | 4/24/1978 | See Source »

...Tories, for their part, are faced with trying to salvage a situation in which Labor walked off with their ace card: tax cuts. Said Thatcher of Healey's budget: "His conversion to tax cuts is election-deep." Already the Tories are crying that the Callaghan-Healey largesse did not go far enough. Laborites also concede that Thatcher unleashed a powerful issue in immigration. Observes Home Secretary Merlyn Rees: "She lost the Asian vote, but she gained the British working class...

Author: /time Magazine | Title: BRITAIN: Spring Sunshine | 4/24/1978 | See Source »

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