Word: thats
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Dates: during 1950-1959
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How much does the new convenience cost the U.S. housewife? Couples and small families agree that the price is right, but large families often find prepared food portions too small, priced too high to buy in quantity. Gourmet foods are almost uniformly expensive. Yet a U.S. Department of Agriculture study...
Answer from a Fish. The chief credit for triggering the great change in U.S. eating habits belongs to a man named Clarence Birdseye, a fur trader, biologist and Yankee tinkerer from Gloucester, Mass. On a trip to Labrador some 40 years ago, Birdseye began to wonder why fish and meat...
Postum was founded in 1895 by a health-food fan named Charles William Post, who invented Postum and Grape Nuts, one of the first cold cereals, built a thriving business in Battle Creek, Mich, before he died in 1914. Later, under President Colby Chester and Chairman E. F. Hutton (who...
Mortimer went to Stevens Institute, but left before graduation. He became a baking-powder salesman for R. B. Davis Co., was made head of sales at 22. His next stop was the Madison Avenue advertising agency of George Batten Co., where he worked on the Sanka account, pulled his weight...
Scramble for the Top. Mortimer took the advertising and marketing route upward at General Foods. He became vice president in charge of advertising in 1939, vice president in charge of marketing in 1947. One of the company's postwar problems was frozen foods. General Foods had carried the burden...