Word: thats
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Dates: during 1970-1979
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The '60s introduced the medium as the message, and the '70s perfected the package as the product. Both points converge in Karma Cola: Marketing the Mystic East, where, from millenniums before Marshall McLuhan and Ernest Dichter, the pitch has been that the substance is the illusion. And vice...
Gita Mehta's witty documentary satire illustrates that the cost can be considerably higher. This is especially true for the thousands of Europeans and Americans who have flocked to the Indian subcontinent in search of enlightenment, cheap dope and, like the Californian who turned her sadhana into a course...
Mehta, 36, is an Indian-born, Cambridge-educated former teacher of Greek tragedy. She has clarifying things to say about those who think that life is a bed of roses and those who believe it is a bed of nails: "For us [Hindus], eternal life is death-not in the...
The East not only accommodates Western delusions but also compliments them with imitation. There are the lyrics of a popular Indian song inspired by a movie that found God in a hash pipe: "Take a drag. Take a drag. I'm wiped out./ Say it in the morning. Say...
Opium as the opiate of the people is not a new story; blending religion, drugs and pop culture in an ancient culture is. When Allen Ginsberg made his pilgrimage to India in 1962, his influence was limited to the handful of people who read his poetry. When the Beatles headed...