Word: thayers
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When public schools ban the Bible to duck religious controversy, they recklessly cut off a sturdy taproot of secular culture. To measure the cost, English Teacher Thayer S. Warshaw of crack Newton (Mass.) High School devised a 112-question quiz on simple Biblical allusions, sprang it on five classes of bright, college-bound juniors and seniors. In The English Journal, he reports the result: a sobering case of "cultural deprivation...
...attending: former U.S. Attorney General Herbert Brownell, political strategist for Tom Dewey and Dwight Eisenhower; CBS Board Chairman William Paley; Du Font's Pierre S. du Pont III; General Electric's Ralph Cordiner; former Defense Secretary Tom Gates, an Ike intimate; New York Herald Tribune President Walter Thayer; Philadelphia Inquirer Publisher Walter Annenberg, and party officials from Delaware and New Jersey. Invited but sending regrets were George M. Humphrey, Eisenhower's Treasury Secretary, and former G.O.P. National Chairman Meade Alcorn...
...American, claimed a gain of 75,000 daily. The New York Times got a 25,000 boost both daily and Sunday. But Vice President Ivan Veit said that the Times's serialization of the Eisenhower memoirs probably accounted for most of that. New York Herald Tribune President Walter Thayer reported a modest circulation rise, but decided not to give a figure. Said he of the refugees from the Mirror: "My guess is that 70% will evaporate...
Both Veit and Thayer predicted that the departure of the Mirror will carry 500,000 New York newspaper buyers into oblivion. If so, it would be a part of a vanishing act that began in 1957. That year, after raising their price to a dime, the three afternoon dailies collectively lost a 333,000 paid readership -only 46,000 of which has come back. After the city's 114-day newspaper strike last winter, another 500,000 buyers disappeared for good. If prophecies about the Mirror prove true, the total loss will soar past...
...Daily News is bidding for new readers, presumably bilingual, over the city's Spanish-language radio stations. The New York Herald Tribune is busy preparing new supplements for its Sunday edition. But no one expects the road back to be short or easy. Says Tribune President Walter Thayer: "It wouldn't surprise me if it took about a year for the circulation of all seven papers to return to the prestrike level...