Word: the10
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Dates: during 1932-1932
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Remedies? The November issue of FORTUNE, out this week, estimates that Lucky Strikes, Camels, Chesterfields and Old Golds will sell to the extent of about 84½ billion cigarets in 1932, some 18 billion less than last year. Practically all of this loss will go to the10? cigaret. What can Messrs. Hill, Williams, Toms & Belt do about it? FORTUNE suggests five possible ways of eliminating 10? competition: 1) Raising the price of tobacco just enough to wipe out the ten-centers' profit margin. This can be done by heavy buying, but surplus stocks over a long period would hurt...
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