Word: theater
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Dates: during 1950-1959
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...quickly developed into impromptu reality, a little different every night. The big fight has run as briefly as 8 minutes 10 seconds; at its best, one night in Philadelphia, it lasted longer than 12 minutes. "It was," says Penn, "one of the greatest things I have seen in the theater. Everyone, including myself, was too moved to do anything rational, let alone punch a stop watch. The audience came out of its seats yelling...
...acting. I still have it, but I've never read it." Happily she maintains, if not the innocence, at least the ingenuousness of the grown-up little girl who never stood on a Broadway stage until two years ago. "She'll be a grande dame of the theater by the time she's 40," says Director Penn, "but today she's marvelously uncivilized. Just about the only thing she couldn't do is a comedy of manners-and that's because she doesn't have them...
...shut around obstacles set up in their apartment; they made her practice deafness by teaching her to ignore telephone bells, suddenly clashed pot covers, unexpectedly fired questions. Conditioned reflexes to sight and sound came under control. The cast still remembers with amazement the night at Manhattan's Playhouse theater when a cable snapped with a loud crack high over the stage. Anne and the spaniel that plays the Keller family dog jumped a foot. Patty Duke, as the deaf Helen Keller, did not even start...
...AromaRama process itself, developed by a public relations executive named Charles Weiss, is fairly ingenious. The film carries a "scent track" that transmits cues to an electronic "trigger" that fires a salvo of scent into the theater through the air-conditioning ports. The AromaRama people claim they can reach every nose in the house within two seconds, and remove the odor almost as fast as they release it. The perfumes* are built up on a quick-evaporating base (Freon), and as the air is drawn off for filtering, it is passed over electrically charged baffles that precipitate the aromatic particles...
...might offer rather more than meets the nose. Exhibitors can sniff secondary possibilities in "the olfactory dimension." One of them has suggested that if he could give his customers the smell of steam heat, he might be able to cut down his oil bill. Another plans to fill his theater, at tactful intervals, with the scent of buttered popcorn...