Word: theatermen
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...Hollywood hubbub over television's steadily rising power (see RADIO & TV), everyone conceded that the ones who were sure to get it in the neck were the nation's theater owners. But by last week the theatermen could report that they don't even feel a crick. Latest figures showed 23,397 movie houses (3,508 of them drive-ins) now operating...
Moviegoers didn't exactly stampede the nation's box offices during the last couple of months. Local theatermen, according to Variety, offered various explanations for the slump. First there was the Lenten lull. After Easter, the weather was too warm in some parts of the country-and in other parts too rainy or too cold. Manhattan was too busy with its vaccinations. Some exhibitors just admitted that the movies they were offering were nothing to stampede about...
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